Outcome Intelligence for founders

Your books, read like a CFO reads them. Every week.

Connect your accounting software or import your books. Aequivor scores your business on seven disciplines, finds where money is leaking and tells you the one thing to fix this week — with the numbers to prove it.

15-day Business trial · 50 usage units · No card or automatic charge · Read-only access to your books · Plans from ₹499/month

Equilibrium IndexSample Traders Pvt Ltd
61
of 100

Held back by finance & accounting: ₹4.2 lakh overdue. Fixing it lifts the whole index more than any other change.

Finance & accounting38
Marketing & sales66
Operations71
Strategy & model58
People & organisation64
Data & decisions72
Law & governance69

Illustrative example

Monday 8:50 AMYour Flight Plan: collect ₹4.2 lakh overdue from 3 customers.
Spend Shield2 bills flagged: duplicate number, invalid GSTIN.
7 disciplinesscored with evidence, not opinion
Read-onlyLive sync or file imports
Mumbai regionhosted on Google Cloud, India
From ₹0start free, upgrade when it pays
One product, three jobs

Pilot the business. Boost the profit. Guard the founder.

Most founders run on gut feel and a month-old P&L. Aequivor turns the books you already keep into a weekly operating rhythm.

Business Pilot

Where do we stand, and what matters this week?

  • Equilibrium Index — one score across seven disciplines, with the weakest link named.
  • Monday Flight Plan — the week's three priorities in your inbox at 8:50 AM.
  • Analytics — trend, 3-month forecast, ageing and your top customers by value.

Every plan, including Free

Business Booster

Which lever moves profit the most?

  • Profit Engine — what a 1% change in price, volume, cost or overheads does to profit.
  • Growth Sprints — 30-day plays (win back, collect, re-price) with a target and a result.
  • Advisory Board — CFO, CA, CS, CMO and CEO views on one question.

Profit Engine and Sprints on Pro and Business

Founder Guardian

Is anyone leaking money out of the business?

  • Spend Shield — every bill and payment through three filters: rules, statistics, human review.
  • Catches duplicate bills, invalid GSTINs, split purchases, just-under-limit approvals and odd patterns.
  • Revenue protection — overdue risk, customer concentration and expected collections.

Spend Shield on Business

YOUR ACCOUNTING, YOUR CHOICE

Connect your accounting software or import your books.

Choose an available route. Your reports use your source records and show gaps where evidence is missing.

Accounting systemAvailable todayLive connection status
Zoho BooksRead-only live syncEnabled
Tally, Busy, Marg, Vyapar, ExcelSupported file exportsTally live sync planned
QuickBooks, XeroSupported file exportsNot enabled yet
SAP Business One, ERPNext, other packagesCompatible exports with column mappingNative integration planned

Imports refresh when you upload newer exports. Aequivor never writes back to your accounting system.

Choose your accounting system
Built for your industry

A clinic is not a factory. Aequivor knows the difference.

Tell us what your business does and Aequivor picks the figures that matter for it, weights your Equilibrium Index for your industry and suggests plays that fit. 39 industry families cover every NIC 2008 code.

ManufacturingConstructionHospitals & clinicsPharma & chemistsTrading & distributionRetail & kiranaFMCGTextiles & apparelHotels & restaurantsLogisticsReal estateSchools & coachingIT & SaaSCA & law firmsSecurity & staffingSalons & gymsEvents & weddingsJewelleryAgriculture & dairyNGOs & trusts+ every other business
ConstructionRunning bills past 90 days, client concentration, mobilisation advances
Hospitals & clinicsInsurer and TPA claims past 90 days, claim deductions, payer concentration
Trading & distributionCash gap, credit days, returns and MSME supplier dues past 45 days
How it works

From books to a decision in minutes.

No spreadsheets to fill in. No consultant on retainer. Your accounting data does the talking.

Connect

Choose your accounting system. Connect Zoho Books with read-only access, or upload supported exports from Tally, Busy, Marg, Vyapar and other packages. Available reports depend on the records supplied.

Diagnose

Get your Equilibrium Index, the binding constraint and where cash is stuck or leaking, each linked to the source records.

Act

Run a 30-day sprint, assign actions to your team and ask follow-up questions grounded in your own numbers.

Prove

Record verified outcomes. Your Outcome Multiple shows what Aequivor returned against what you paid for it.

The maths, in plain sight

Business-school methods, applied to your ledger.

The tools taught in India's top MBA and decision-science programmes, working on your real numbers every week, with the working shown.

No magic multipliers. Aequivor won't promise 10× profit. It shows which lever matters most, by how much, and what happened when you pulled it.

Equilibrium Indexweighted geometric meanOne weak discipline pulls the whole score down, the same way it does in a real business.
Profit leverscontribution · break-evenPrice, volume, cost and overheads, ranked by profit impact per 1% change.
Forecastleast squares ± 1.96σThree months ahead with an honest range, not a single hopeful number.
Fraud signalsBenford's law · MADStatistical tests that forensic auditors use to spot made-up or unusual amounts.
ConcentrationPareto ABC · HHIHow much of your revenue rides on a handful of customers.
Advisory Board

Five perspectives on every big question.

Ask once. Get the finance, compliance, governance, market and strategy view, each grounded in your workspace.

CFOFinanceCash, margin and funding
CATax & accountsGST, TDS and books hygiene
CSGovernanceCompany law and filings
CMOMarketPricing, positioning and demand
CEOStrategyTrade-offs and next moves

The Advisory Board gives AI perspectives to help you think. It does not replace a qualified professional. When a matter needs one, raise a review request from the app.

Pricing

Try Business free for 15 days.

New customers get Business features for 15 days from sign-up, with 50 usage units across the trial. Long questions use 2–3 units; Advisory Board questions use double the normal units. No card required or automatic charge. After expiry, your workspace moves to Free and your records remain retained.

Free

Try Aequivor on your own business.

₹0

No card needed

  • 5 questions to start
  • Equilibrium Index
  • Accounting connections and imports
  • Analytics
Start 15-day trial

Plus

For founders running the business weekly.

₹499/month

or ₹4,990/year

  • 150 questions a month
  • Everything in Free
  • Monday Flight Plan email
  • Advisory Board
View Plus plan
MOST POPULAR

Pro

For founders who want to grow profit.

₹1,499/month

or ₹14,990/year

  • 600 questions a month
  • Everything in Plus
  • Profit Engine
  • Growth Sprints
View Pro plan

Business

For teams that need control over spend.

₹4,999/month

or ₹49,990/year

  • 2,500 questions a month
  • Everything in Pro
  • Spend Shield and Money tools
  • 3 team seats
View Business plan

Paid checkout is not open yet. Start the 15-day trial without a card. Prices in Indian rupees. No GST is charged: the price shown is what you pay. Yearly plans include 12 months' questions to use any time in the year. Very long questions (over 1,000 characters) count as 2. Payments are processed by Razorpay. Cancel any time from Settings. Larger organisations: ask about Enterprise from the app.

Security

Built to be trusted with your books.

Read-only accessAequivor reads your Zoho Books. It cannot create, edit or delete anything in it.
Hosted in IndiaApp and database run in Google Cloud's Mumbai region.
Private workspacesEach business is isolated. Your team sees only the workspace they are invited to.
Evidence trailEvery finding links back to the invoice, bill or payment it came from.
Questions

Frequently asked

Which accounting software does Aequivor work with?

Zoho Books supports live read-only sync. Tally, Busy, Marg, Vyapar, QuickBooks, Xero, SAP Business One, ERPNext and Excel can supply supported file exports. QuickBooks and Xero live connections are not enabled yet; Tally live sync and SAP native integration are planned. File imports require column mapping and newer exports to refresh. Reports show missing evidence where the supplied records are incomplete.

What counts as a question?

Each question you ask Aequivor uses one from your monthly allowance. A question to the full Advisory Board uses two, because it returns five perspectives.

Is this a replacement for my CA?

No. Aequivor helps you see problems early and arrive at your CA or advisor with sharper questions. For filings, audits or legal matters, use a qualified professional.

Can my team use it?

Yes. The Business plan includes three seats. Owners can invite team members and assign actions to them.

Can I cancel?

Yes, any time from Settings. Your plan stays active until the end of the period you paid for.

See your Equilibrium Index today.

Connect your accounting software or import your books. New customers get 15 days of Business features and 50 AI usage units. No card or automatic charge.

Start 15-day trial